Why be visible online? How should you tend to your digital reputation? How can you broaden and maintain a network that genuinely serves your career plan? Professional social networks are now indispensable levers for building and communicating your image, showcasing your background and engaging with relevant communities.
This workshop offers a strategic, pragmatic and supportive approach to turning LinkedIn — and, where relevant, ResearchGate — into a genuine springboard for your career development.
Programme
- Understanding what is at stake in professional visibility
- Building an effective and strategic profile
- Understanding the theoretical mechanisms and good practice of networking
- Growing your network and interacting methodically
- Guided exercises and individual feedback
Learning outcomes
- • Understand the value of professional social networks and what is at stake in using them
- • Know the main tools for increasing your visibility
- Use those tools to grow your network and identify professional targets
Pedagogical approach
Interactive workshop combining:
- • structured input (concepts, good practice, lessons from experience)
- • live demonstrations on LinkedIn
- • group discussion and individual feedback
- • practical work on participants’ profiles and a range of exercises
A participative, supportive and results-oriented approach that encourages participants to act straight away.
Assessment & follow-up
- Practical exercises with immediate feedback, or a skills quiz
- Post-session satisfaction survey
